We created dedicated collection pages for emerging product categories like “tasteless protein” and “protein water” to improve visibility for niche, high-intent searches. In parallel, we developed supporting blog content—including recipes, use cases, and health benefit articles, to capture informational long-tail traffic and guide users through the awareness and consideration stages. Through intent mapping and SERP analysis, we strategically separated commercial and informational content between collections and blogs. This approach allowed us to better address different search intents while also optimizing for featured snippet eligibility and targeting semantic keyword variations to expand organic reach.